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I have long suspected that almost all enterprise individuals can’t give a simple definition for the widespread term of “business model.” It appears to be a nebulous and imprecise term that escapes most. For example, Metro, the world’s largest newspaper, has created an advert-sponsored business model that dictates that the product should be free. The alternatives vary from giving the product away at no cost (income from adverts), to pricing primarily based on costs, to charging what the market will bear (premium pricing). Identical to Google allows businesses to guess on keywords Companies on Snapchat can create their Geofilters based… [...]