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It can be concluded with nice certainty that certain organizational cultures inhibit creativity and innovation whilst others foster it. Some organizations are simply better at identifying problems, producing and choosing priceless concepts and creating and commercialising them – for this reason those companies have a tendency to maintain competitive advantage and remain leaders of their discipline. Completely different ranges of commitment needs to be required by completely different populations in the group; e.g., top managers, center managers, and supervisors should have inner commitment to the principles and practices embedded within the organizational change, while employees members could solely want external… [...]