Introduction To Advertising and marketingIntroduction To Advertising and marketing
Search Engine Optimisation (WEB OPTIMIZATION) or Digital Advertising is likely one of the most important advertising initiatives that any enterprise can undertake. Different latest research on the “energy of social influence” embrace an “artificial music market during which some 14,000 individuals downloaded beforehand unknown songs” ( Columbia University , New York); a Japanese chain of convenience shops which orders its products based on “gross sales information from department stores and research companies;” a Massachusetts firm exploiting information of social networking to improve gross sales; and on-line retailers who are more and more informing shoppers about “which products are in style… [...]