Blog content can be used to drive e-commerce sales by attracting customers and pushing them through a funnel; this works by capturing users who are searching for informational content instead of product information and bring this relevant traffic to your site through optimized content. The goal is to then push customers to product pages and encourage sales.
As your content gains new links from outside pages, this will also send relevant traffic back to your site, giving you more customers to nurture through the funnel.
To get the best results from your content marketing, Kevin recommends following several key tips:…
