An AI-driven platform that analyzes how news outlets with different political views report on the same stories generated significant attention during this year’s AI Festival in Prague. Held at the Czech Ministry of Industry and Trade, the event allowed attendees to input questions about current affairs—such as developments in the Russia-Ukraine war or updates involving former U.S. President Donald Trump, and receive responses that included an assessment of the political biases behind each source.
The showcase highlighted Newsmatics’ Perspectify platform, which employs its Ask Engine to examine verified news publications and present how outlets with distinct ideological leanings cover a specific topic. Unlike standard AI search engines, the system categorizes results by media bias and assigns answers to individual publications, providing users with direct sourcing.
Jakub Leps, Newsmatics’ chief content officer, described the November 7 event as a success, with approximately 1,000 participants engaging with displays across AI’s applications in journalism, healthcare, and education. According to him, attendees valued the tool’s emphasis on transparency, particularly its use of verified sources instead of unverified AI-generated content.
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The Ask Engine, created by Newsmatics, the company behind EIN Presswire, processes inquiries by comparing reporting from outlets across the political spectrum. For public relations specialists, it serves as a method to review media narratives before developing communication strategies. Journalists, meanwhile, can leverage it to track coverage patterns or uncover ownership connections within news organizations.
David Rothstein, Newsmatics’ CEO, positioned the platform as part of a larger initiative to restore confidence in journalism by exposing the origins of information. He stated that “trust infrastructure” now guides the company’s development, aiming to remove the burden on readers to investigate reporting accuracy themselves.
In operation, users access not only answers but also the original sources, complete with political classifications, enabling them to evaluate perspectives independently. For instance, a query about the Russia-Ukraine conflict would draw from a database monitoring over 100,000 articles daily, synthesizing recent events such as the November 10 trilateral peace talks in Abu Dhabi. The tool would then outline continuing disagreements over territorial control, NATO expansion, and post-war military agreements, all linked to their source material.
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