While marketing strategies have many different goals, the ultimate goal that most are building up to is for conversions in the form of sales. With so many e-commerce businesses online it can be challenging to stand out, but having the right systems in place can increase your conversions significantly.
One of those systems needs to be a flawless checkout process. Abandoned carts are a huge loss of potential revenue for e-commerce businesses, and having a difficult or even just a too-long checkout process is enough to get users to jump ship.
When looking at why users are abandoning checkouts, there…